PRshots for PR professionals
The PRShots Promise
I'm interested - what do I do next?
Facts & Figures
Existing Partner Testimonials
Established in 2001 by a team of journalists and PR professionals, PRshots has built a reputation for delivering high-resolution, print quality images to thousands of journalists on hundreds of media titles every day, at precisely the time THEY WANT THEM.
We at PRshots believe the simplest way to get the publicity you seek is to let the journalists take what they want, when they want it. We've spent years learning about the media's unique needs and we believe we're on track to deliver just that. When questioned, journalists have told us they want a wide choice of good quality, hi-res images, accessible 24/7 from a broad selection of companies, in a single searchable online library, and with factual information relating to the product/picture attached whenever possible.
9,000 registered media users come back to us time and time again to download images instantly for their editorials and features. The results for those companies that seek regular PR coverage are astounding, and delivering press information via PRshots delivers results many considered virtually impossible before becoming partners.
The PRshots Promise
PRshots guarantees:
- to increase the amount and breadth of PR coverage your company receives in the media without disturbing any systems, relationships and procedures you have in place. We compliment rather than replace existing PR activity.
- to reduce dramatically the time you spend dealing with photo requests from journalists
- to provide an extension to your in-house or external press office that can be called upon at any time to resolve any picture problems. Conversations that start 'I can't open the file you sent me' become a thing of the past.
- to deliver a return on investment of 20,000% or more (see below)
I'm interested - what do I do next?
Becoming a PRshots partner couldn't be easier.
Step 1 - call us on 0845 226 0435 and discuss your requirements
Step 2 - send us your images (by post, email, FTP, bike - however you want)
Step 3 - sit back and let us take care of the rest. Your material will be in front of thousands of journalists within hours.
PRshots will custom-build you an individually branded image archive facility completely free of charge. All we need from you when you call is an indication of the number of images you want to release to the press and we will give you a fixed monthly cost with no hidden extras and no catches on the spot. We know that press offices work within tight budgets and are often unable to make long-term financial commitments. So you will be pleased to know we have a highly cost effective solution to suit everyone.
If you want to free up some time to focus on special PR projects, or simply want to increase you PR coverage dramatically with minimal effort, call PRshots now on 0845 226 0435.
Facts & Figures
- PRshots has over 9,000 registered media users
- 70% of images downloaded from PRshots make it into print*
- In August 2005 there were over 15,000 images downloaded from PRshots by media users.
- PRshots generates millions of pounds worth of PR coverage for its partners every month
The following examples are real case studies from August 2005
| Number of images downloaded | Number of images printed* | PRshots Cost | Value of PR achieved** | Return | |
|---|---|---|---|---|---|
| Partner A | 3,011 | 2108 | £2,000 | £632,310 | 31,616% |
| Partner B | 1,336 | 935 | £1,000 | £280,560 | 28,056% |
| Partner C | 1,064 | 745 | £850 | £223,440 | 26,287% |
| Partner D | 484 | 339 | £433 | £101,640 | 23,473% |
* In research conducted in September 2005 PRshots users told us that on average 70% of the images they download from PRshots actually make it into print
** Value is calculated on an average advertising value of £100 per image printed. PR coverage is assumed to be 3x more valuable than advertising.
Call PRshots on 0845 226 0435 to see how we can achieve similar results for you.
Existing Partner Testimonials
Quote from Justine Allister, Head of PR, Debenhams
"PRshots.com is a fantastic vehicle for allowing press to access high res images immediately for use in their publications. From speaking to hundreds of media who find the site so useful it would be even more succcessful if the rest of the High Street retailers were online as well creating a one-stop-shop for the media which is of mutual benefit to all retailers. PRshots generates at least 40% - 50% of our editorial coverage on a monthly basis and is a lifesaver for the Regional press who use PRshots all the time."
Quote from Michael Mann, Media Relations Manager, Harrods
PRshots.com has been such a beneficial PR tool to Harrods over the past 5 years. As soon as the word "image" is mentioned in any media context the Harrods PR team's automatic response is "www.prshots.com/harrods". A simple system to both upload to and download from, it saves the precious element of time for all parties involved. Hi-res images for free - what more do picture editors need?
Quote from Liz Owen, PR Manager, Laura Ashley
Before PRshots, 65% of Laura Ashley's in-house PR and graphics team's time was taken up daily sending hundreds of slow ISDNs and expensive couriers to the press. We have a large 'lifestyle' image base, covering both fashion and home, which includes an extensive range of imagery.
PRshots have provided an economic solution for us, creating a time/money saving and easy-to-use site for both the press and staff here at Laura Ashley. On top of this, we can monitor who downloads our images and how much coverage we receive, which is around 60% of our total editorial coverage. On top of this, we always receive an excellent and friendly service with a quick and professional response whenever we need them, and I have no hesitation in highly recommending them to other retailers.
Quote from Sue Loder, PR Consultant, Triumph International, Valisère and Sloggi
PRshots reaches countless journalists I wouldn't normally be in contact with. It also enhances my service to existing ones and can perhaps be compared with having an extra pair of hands at times.
PRshots has produced so many leads and "instant coverage" for the Triumph brands it has become an invaluable resource. The site is run with real enthusiasm and professionalism.
Quote from Zoe Cook, PR Manager for The Body Shop
PRshots has been a valued member of the PR team for many years. Not only does it make sense environmentally, it also allows a press office to work more efficiently as both time and expense are reduced by not having to send out discs; gives flexibility to journalists as not reliant on office hours to gain information and imagery and doesn't clog either your system or the recipient's when trying to send large files. Another bonus with the site is that it hosts many leading brands making it a great destination site and research engine tool for forthcoming product and feature pages.