About PRshots.com
A typical day for a journalist
Count number of images needed for dps: 18. Calculate picture budget: zero. Email relevant prs. Receive four emails with low res images, one with wrong image attached, three asking for more information, five no replies, two 'Out of office' replies, and three perfect images. Send four emails asking for higher quality images, one asking for correct image, three giving more info and three thanking prs for their help. Call PR companies who didn't respond or were out. Continue chasing by phone and email. End up with 15 usable images. Give up on remaining three PRs and contact three different companies instead. Check price information is attached as requested. Chase missing prices. Realise it's 6pm. Go home.
A typical day for a journalist using PRshots.com
Count number of images needed for dps: 18. Calculate picture budget: zero. Log onto PRshots.com. Type in search term, press enter and wait two seconds. Browse through results, spotting a few new brands as well as old favourites. Download images and pricing information, comfortable in the knowledge that the pictures will be perfect for any type of use thanks to the specialists at PRshots.com who check every single image before it's uploaded to the site. Realise it's only 10am. Chat to PRs about clients' collections. Don't chat to them about image formats.
PRshots.com works because it was created by a team of journalists and PR professionals. They understood the frustration caused by picture distribution. The solution was simple: put companies' PR shots on one website for all journalists to download when needed. Even if it's the middle of the night. Because deadlines wait for no-one. And PRs need to sleep at some point. So in 1998 they founded PRshots.com. And yes, it took at least five minutes to decide on the name.
20,000 journalists use PRshots.com. 50,000 images are downloaded each month. These are two fine and persuasive reasons to join the site. Here are a few more:
- It's free for journalists to use. Picture budgets are often tiny or non-existent. Publishers love free content, and happily credit pictures in return.
- Every image is checked by our in-house specialists to ensure it is of print-quality. Journalists know they can use any image immediately, and at any size.
- Captions are added to images, so there's no chasing for prices, stockist numbers or niggly details like that.
- A picture-led article that takes a week to research using conventional methods can be compiled in minutes using just one search on PRshots.com. And users are likely to discover some new brands while they're searching.
- Images can be downloaded at any time, from anywhere in the world.
- We keep a record of all the downloads, so you will know exactly who is using your images. And with our new feedback tool, journalists can let you know exactly how the image is being used. Which will save you phoning them on deadline to ask, which in turn will stop them shouting at you.
- Availability is in many cases the reason why some companies get coverage and others don't. PRshots.com ensures your images have got a better than fighting chance of being featured in thousands of titles. Which can only be good for business.
Call us now on 0845 226 0435 for a no-obligation, evaluation trial. Why do we do this? Because we know that once you see the coverage your brand receives over this period, and start to benefit from the hours freed up for other work, you'll never want to leave us.
Want to know what other people think of PRshots.com? Then read these comments from our partner brands and media users: