How to get your brand on the November media and editorial calendars, search engines and social media

Image: Dunelm

We are well into autumn and the Christmas season, and the media are looking for images that help them fill all those “what to buy on Black Friday” features, the endless Christmas gift guides, and all those “What to wear for the Christmas party season” articles.  

You should be uploading Black Friday and Christmas images for most media, but long lead-time magazines will be looking at January issues, so anything that helps illustrate the inevitable “New you for 2025” issues will also be welcomed. So, any athleisure, outdoor, healthy, sporty images will all be useful. 

As always, don’t forget to add keywords – Black Friday, Cyber Monday, Thanksgiving, Gifts, Christmas, Xmas, Winter, plus all those words beloved of home and women’s magazines like cosy, cosiness, hygge and wellbeing.

Clothing-wise the media are looking for party wear, party dresses, nightwear, going-out outfits, Christmas Jumpers, jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, and coats. So, make sure you have plenty of images in those categories uploaded and labelled with as many of those words as you can.    

Also, make sure that if your clothing is made from a fabric associated with winter that it’s flagged up somewhere in the title/keyword or in more information. Wool (woolovers are a thing), cashmere, fur (faux obviously), velvet, plus the year’s big trends of sequins, metallics, red and gold.     

If you’re aiming at being included in Christmas Guides, then make sure you have added prices. Guides are normally price-led eg “Presents under £50”, “Party dresses for less than £150” and without prices, your items won’t be included.     

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

November Diary - Weeks/Months

Events to add to your marketing diary for November include.

Movember which centres around men’s health issues and moustaches, so beard and shaving-related things might be useful. It’s also World Pancreatic Cancer Month, World Vegan Month, Men’s Health Awareness Month, and in the US, it’s also National Peanut Butter Lovers’ Month, Sweet Potato Month and Candy Month.

Weeks to celebrate in November include;

International Stress Awareness Week (4^th-8^th)

Transgender Awareness Week (13^th-19^th)

November Diary - Days

1^st – Diwali 

1^st – World Vegan Day

1^st – All Saints’ Day

2^nd – All Souls’ Day

2^nd – International Stress Awareness Day

2^nd – Carnaby Street/Oxford Street Christmas lights switch on (TBC)

3^rd – New York Marathon 

5^th – Guy Fawkes/Bonfire night

5^th – National Redhead Day US/UK

5^th – US presidential elections 

5^th – Four years since the second National Lockdown was started 

9^th – Social Media Kindness Day

9^th – British Pudding Day

10^th - Remembrance Sunday 

11^th – Armistice/Remembrance Day

11^th – Chinese Singles Day

11^th – Veterans Day (US)

12^th – World Pneumonia Day

12^th – National Happy Hour Day (US)

13^th – World Kindness Day

14^th – King Charles III 76^th birthday

15^th - BBC Children in Need

15^th – International Cheese and Bread Day

17^th – Homemade Bread Day (US)  

17^th – International Students Day

19^th – International Men’s Day

20^th – World Children’s Day

25^th – 1 month until Christmas Day

28^th – Thanksgiving (US) 

29^th – Black Friday 

30^th – US Small Business Saturday 

30^th – St Andrew’s Day (Bank Holiday Scotland)

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2024 by the authorities controlling the event(s).